| Tado | |
|---|---|
| Born | Arvin Jimenez March 24, 1977 Marikina City |
| Nationality | Filipino |
| Other names | Tado "Bigtime" Tado |
| Occupation | DJ, comedian, singer |
| Years active | 2001–present |
| Religion | Roman Catholicism |
Arvin "Tado" Jimenez, commonly known as Tado, is a Filipino comedian, actor, radio personality and businessman. His nickname "Tado" comes from a Tagalog expletive he frequently blurted out.[1] Tado is primarily known the offbeat television program Strangebrew and the U92 radio program The BrewRATs!.
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Prior to fame, Jimenez had worked on odd jobs such as a staff in a mental hospital, a waiter, a scriptwriter for television and a photojournalist. Jimenez graduated from the Polytechnic University of the Philippines (PUP) with a degree in psychology. He is an active member of Scouts Royale Brotherhood (SRB) International Service Fraternity and Sorority under the waving banner of Beta Tau Chapter. He was engaged in social issues as a student organizer.[1]
While in PUP, Jimenez was influenced by his artists friends, causing him to be involved in theater, painting and photography. He eventually studied film making at the Mowelfund Institute.[1]
Jimenez later co-founded Dakila ("Noble"), an artists group aiming to instill modern-day heroism in everyday people, with poet Lourd de Veyra, rock guitarist for Parokya ni Edgar Buwi Meneses and acclaimed actor Ronnie Lazaro.[2]
Jimenez also dabbles in music, and has appeared with the band The Youth as their lead vocalist with original vocalist Dodong Cruz's consent. He and the band appeared on GMA Network program Unang Hirit singing the band's hit "Multong Bakla" ("gay ghost").[3]
Tado became involved in television with the premiere of the off-the-wall magazine show Strangebrew in the then-NU 107 operated UNTV Channel 37, with Angel Rivero as his co-host, in 2001. His maroon Volkswagen Beetle will take him and Rivero throughout Metro Manila in an adventure of "a unique cartoony look, a caustic wit" with "a weird sense of humor."[1]
Strangebrew and Jimenez became a cult hit until the show was canceled a year later, with him enshrined as a pop culture icon.[1]
He was reunited with Rivero along with occasional Strangebrew contributor Ramon Bautista in Hit FM 99.5's late night talk show The BrewRATs!.[1] (The title of the show is a pun on another Tagalog cuss word.) Even with Hit FM's reformatting to 99.5 Campus FM, and finally reverting to its old 99.5 RT callsign, the show was consistently placed on the station's roster of shows, consistently occupying the late night slot, until it was moved to the morning slot from August to September 2009.
On October 1, 2009, The BrewRATs! resurfaced on U92, the radio affiliate of MTV Philippines, of which Bautista was a personality of (The Ramon Bautista Show). It went off the air a second time as a result of U92's reformat to Radyo5 92.3 News FM and has since become a show at the internet radio station DigRadio every Thursday from 9 PM to midnight.[4][5]
Aside from radio, Jimenez also designs LimiTado ("Limited"), whom he runs it with his wife. The graphic T-shirts main selling points are striking messages printed on the shirt and spoofs. Other items include bags, accessories and toy collectibles such as Volkswagen die-casts.[6]
Jimenez was beaten for councilor for the Marikina's 1st district (coextensive with Marikina's 1st congressional district) in 2010 as an independent. He finished eleventh; the first eight in the tally were elected.
He is married with 3 daughters. Member of Scouts Royale Brotherhood